Your CRM is set up and every new member will hear about BoxEx automatically. Now it is time to tell your current members. Copy is ready - just add your gym name and post.
You joined BoxEx. That is a benefit your members now have. But they will not feel it, use it, or talk about it if they never hear about it. This step is how you make it real for them.
You have three things to post or send. Each one takes about five minutes. Do all three today if you can - the announcement lands harder when it comes from multiple directions at once.
Post to Instagram and Facebook today. Pick one of the options below or mix them together. Fill in your gym name and post as-is - do not overthink it.
Tip: Use a photo from inside your gym or a shot of your athletes training. Real photos outperform stock images every time.
Big news for [Gym Name] members. We just joined the BoxEx network - which means your membership now travels with you. Find a participating CrossFit gym anywhere in the country, show up, and train. No awkward calls. No random drop-in fees. Just train. Link in bio to see the full network. #CrossFit #BoxExchange #[YourGymName]
We have always believed CrossFit is better together. That is why [Gym Name] just joined BoxEx - a nationwide network of CrossFit gyms that support each other's members. Travel for work. Visit family. Take a trip. Your membership comes with you. We are connected now. #CrossFit #BoxExchange #[YourGymName]
Your [Gym Name] membership now works at CrossFit gyms across the country. We joined BoxEx. Travel like a local. Train like you belong - because you do. #BoxExchange #CrossFit
A 30-second mention during class warmup or cooldown hits differently than a social post. Say it out loud. Your members trust your voice more than their feed. Here is a simple script to read or adapt.
"Hey - quick thing before we get started. [Gym Name] just joined a network called BoxEx. What that means for you is that your membership here now lets you train at CrossFit gyms across the country when you travel. You just show up and train like you belong there - because you do. It is already part of your membership, nothing extra to do. We are pumped about it and wanted you to know."
Send this through your CRM or email list to your active members. This is a one-time announcement - not a campaign. Keep it short and let the benefit do the work.
Hey [First Name],
We wanted to share something we are genuinely excited about.
[Gym Name] just joined BoxEx - a nationwide network of CrossFit gyms that welcome each other's members when they travel.
What that means for you: the next time you are away from home and want to train, find a BoxEx gym near where you are staying, show up, and train. Your membership here already covers it.
No awkward emails asking permission. No paying a random drop-in fee. Just train at a gym that shares our values and welcomes you like you have been there before.
You can see all the gyms in the network at theboxexchange.co.
We are glad you are here - and now your membership goes with you wherever you do.
[Coach Name] / [Gym Name]
Step 3 of 4 - about 10 minutes