Your members will not automatically know about BoxEx. This step makes sure they see it, understand it, and feel the value of it right away.
Use this copy for both your social post caption AND your member email. The message works for both. Just fill in your gym name.
Hey Team!
{Gym Name} is now part of The Box Exchange Network - the CrossFit drop-in network connecting affiliates across the country.
What that means for you: when you travel, you now have access to a free first class at any participating BoxEx gym. Keep your training consistent, meet great people in new cities, and stay connected to the CrossFit community no matter where you go.
Check your inbox - more details are on the way including how to set up your profile and find gyms near wherever you are headed next.
{Gym Name}
A new benefit just unlocked for you
Not everyone sees the first message. A reminder two weeks later catches the people who missed it. Set it and forget it.
Hey Team!
In case you missed it - {Gym Name} is part of The Box Exchange Network. As a member of our gym, you have a free first class waiting at any participating BoxEx gym when you travel.
Search your inbox for "Box Exchange" to find your welcome email with setup details. If you have any questions, just ask at the front desk.
{Gym Name}
A quick word from a coach in class lands harder than any email. Give them this line so they are comfortable bringing it up.
"Quick heads up for the gym - we just joined a national network called BoxEx. If you ever travel and want to keep your training going, you now have a free first class at any participating CrossFit gym in the network. Check your email for the details or ask us at the desk."
Think of two or three gym owners you respect. The network gets more valuable the more great gyms are in it. Send them this quick message.
"Hey [Name] - just set our gym up with BoxEx, the CrossFit drop-in network. It basically gives our members access to other CrossFit gyms when they travel as a free benefit of membership. Free to join, worth checking out. theboxexchange.co - thought you would appreciate it."
Step 2 is the most important one. Plan about 20-30 minutes.
