#1 reactivate past members

Sometimes athletes leave. It could be for a multitude of reasons - relocation, lifestyle changes, new jobs, injuries, or exploring new sports. The list goes on. But here's a key insight: many of them might be looking to reintegrate fitness into their lives and fondly remember their time at your gym. A simple, well-crafted nudge could be all it takes to remind them of the positive experiences they had with your community. Encourage them to revisit those memories and rejoin the community they loved. Our email templates are designed to do just that - highlight the new, exciting features of your gym and present an irresistible offer to get them back through your doors. We've seen dozens of past members reactivated with emails just like this. 

Send these two emails about a week apart to your list of past members... Worst case nothing happens... best case you get to reconnect with some old faces and get them back on track in your community! 

#2 reconnect with prospects

Fitness journeys aren't always linear, and sometimes the timing isn't right for prospective members to join. Whether it was due to scheduling conflicts, personal commitments, or just waiting for the right moment, these individuals showed interest in your gym but haven't yet taken the leap. Now is a great opportunity to re-engage with them. Many are likely still considering how to fit fitness into their lives and could be intrigued by the new and exciting developments at your gym. A thoughtfully crafted message might be just the encouragement they need to finally become a part of the community they've been considering. This email template is designed to do exactly that - showcase the latest features and updates of your gym and offer an appealing invitation to those standing on the sidelines. Experience shows that a simple, genuine connection can turn prospects into dedicated members

Send these two emails about a week apart to your list of missed connections... Worst case nothing happens... best case you bring some fresh new faces into your community! 

#3 AUTOMATED MEMBER UPDATE

• To add new members to your BoxEx roster, you can periodically use the sample member spreadsheet in your dashboard (it's ok to upload your entire list again, the system will ignore athletes already in the system and only add the new ones) 
• OR
• Create an automated email in your welcome email sequence for new CrossFit members and use the email below to automatically direct them to our Access Request page. When a new athlete requests to be added to your roster we'll send you an email and you can confirm with just one click!
• We recommend at least 3-4 weeks for new members so they can get the hang of CrossFit. If you have a seasoned CrossFitters join your gym you can definitely send them this link before then.

Dear (NEW ATHLETE NAME)

It's been a couple weeks (edit this as necessary) and we're ready to let you fly! {Gym name} is part of The Box Exchange Network which is basically your fitness Passport when you're away from home! As one of our Athletes you now get one FREE drop-in at each of the other gyms in the network when you travel! 

Meet cool new people in cool new places, keep your training consistent, and grow as an Athlete with the national CrossFit Community!

Visit this link: https://theboxexchange.co/Request-Access

And use the email address: (MAKE THIS UNDERLINED AND BOLD) for the gym email address in the form

Once we get the confirmation, you'll get an email... so keep an eye out!

That's all for today!! {Gym name}

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#4 Unlimited Plus

Consider integrating this valuable offering into your gym's core services for a premium. We've crafted an email template for you to introduce and then allow each member to opt out of the small annual fee.

You have several flexible options. For instance, you could distribute the cost among your members, just $5 each for a gym of 150 covers everyone's annual membership! Alternatively, you could emphasize the exclusive benefits of nationwide class access and reasonably add an annual fee of $20 per member, including new sign-ups. This approach isn't just feasible; it's a bargain considering the cost of a single gym visit elsewhere and could generate an additional $3,000-$4,000, potentially even covering your entire CF Affiliate fee!

Simply create a Box Exchange "membership" in your CRM. Add that membership to your existing client list, then add it to each new member as they join, potentially adding another 1000 annually!

Hey Team!

We're thrilled to announce that [Gym Name] has joined The Box Exchange! This partnership opens up a fantastic new benefit for you, the opportunity to attend a first class free at any affiliate gym across the country as part of your membership with us.

This new feature is designed to keep your training consistent and adventurous, whether you're traveling for work or vacation. It's a fantastic way to connect with the wider CrossFit community and experience different coaching styles and gym environments without incurring additional costs for each visit.

To make this possible, we are will be adding a small, nominal annual fee to our memberships (about $20 - change this as necessary), which ensures you can drop in at any network gym without paying the first drop-in fee at each location. This fee, less than the cost of a single drop-in session in many cases, would be incorporated once a year, ensuring maximum accessibility for you throughout the year.

We value your feedback! If you prefer not to participate in this new benefit, please let us know by [response deadline]. We're excited about how this opportunity will enhance our offerings and want to ensure it aligns with your fitness goals and preferences.

Thank you for being a valued part of our community. Your fitness and satisfaction are our top priorities, and we believe this new feature will bring even more value to your membership.

Warm regards,

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