This step has three parts. Set up the automated email that every new member gets, install it in your CRM, and then run two quick campaigns to the people who already know your gym but have gone quiet.
Joining BoxEx gives you something real to offer. But that value only lands if people hear about it at the right moment. New members need to hear it on day one. Past members and prospects need a reason to come back. This step handles all three.
The new member email runs automatically forever once you set it up. The reactivation campaigns you send once. Together they can put new members in the door before you finish onboarding.
In your CRM, add one automated email that goes out to every new member within the first two days of joining. It introduces BoxEx as part of their membership. Set it once and it runs on its own from that point forward.
Why day 1 or 2 matters: New members are most engaged in their first week. Introducing BoxEx early makes it part of how they understand their membership - not an afterthought they hear about months later.
Hey [First Name],
Welcome to [Gym Name]. You made a great decision and we are fired up to have you here.
One thing we want you to know about right away: your membership here gives you access to the BoxEx network - a nationwide group of CrossFit gyms that welcome each other's members when they travel.
That means if you are ever away from home and want to train, you can find a BoxEx gym, show up, and train like you belong there - because you do.
You do not need to do anything right now. It is already part of your membership. Just know it is there when you need it.
We will see you in the gym.
[Coach Name] / [Gym Name]
Select your CRM below for a step-by-step walkthrough on exactly where to add the email.
The concept is the same regardless of what system you use. Here is what you are looking for:
Not sure where to find this in your system? Book a quick call below and we will walk you through it in 15 minutes.
You have two lists sitting in your CRM right now that most gym owners never use: past members who cancelled and past prospects who inquired but never joined. Both of those lists have people who already know your gym. You just gave them a new reason to come back.
BoxEx is that reason. Nationwide access did not exist when they left or when they first looked. It does now. Send each group one email today.
This is not a sales pitch. It is a genuine update. Something changed at your gym that is worth knowing about. That framing is what makes people open it and respond.
These are people who were members and cancelled. They experienced your community. They know what CrossFit at your gym feels like. Something got in the way - cost, schedule, life. Give them a real reason to come back.
Hey [First Name],
It has been a while and we think about the people who have trained here more than you might expect.
We wanted to reach out because something real changed at [Gym Name] and it is worth knowing about whether you come back or not.
We just joined BoxEx - a nationwide network of CrossFit gyms that share membership access. What that means in practice: when you are a member here, your membership travels with you. Train at any BoxEx affiliate in the country. Show up, work out, leave. No fees, no awkward calls, no starting over in a new gym.
We know life gets busy and circumstances change. We are not here to pressure you. But if the idea of a membership that does not stop when you leave town sounds like something that would have made a difference before - we wanted you to know it exists now.
If you want to come back, just reply to this and we will make it easy. If the timing is not right, no worries at all.
Either way - you were part of something real here and that does not change.
[Coach Name] / [Gym Name]
These are people who inquired, maybe visited, but never joined. They were interested once. The timing or the value was not quite right. You now have something new to offer that was not there when they first looked.
Hey [First Name],
You reached out to [Gym Name] a while back. We never want to be the gym that nags - but we did want to share something that changed since you last heard from us.
[Gym Name] just joined BoxEx - a nationwide CrossFit network that gives members access to affiliated gyms across the country when they travel.
What that means for you as a member: your membership does not stop at our door. Train here at home, train anywhere on the road. It is already included.
We know joining a gym is a real commitment. We are not going to tell you now is the perfect time - only you know that. But if you were on the fence before and the idea of a membership with actual national reach sounds like it tips the scale, we would love to have you.
Come in for a free class this week. No pressure, no pitch. Just come train and see if it still feels right.
[Coach Name] / [Gym Name]
If you want a hand getting the new member email installed we can do it together in 15 minutes. Book a time and we will walk through your specific CRM on the call.
Book a 15-Minute CRM CallStep 2 of 4 - about 15 minutes