Make BoxEx Part Of Your Pitch To Every Prospect.
Every person who visits your site before they join is evaluating you against other options. BoxEx gives you something the gym down the street can't offer. This step makes sure they see it - and understand what it means before they ever walk in the door.
Your Website Is Where Decisions Get Made
Most people who find your gym online visit your site before they ever contact you. That visit is where they decide if you are worth their time. National access through BoxEx is a benefit no independent gym had before. If it is not on your site, it does not exist in their mind.
This step has four parts. The first two are for this week. The third takes ten minutes. The fourth is a once-a-year play that builds loyalty and visibility at the same time.
Add BoxEx to Your Homepage and Build a Travel Page
Two moves here. First, add a line or section to your homepage that tells every prospect their membership includes national access. Second, build a dedicated travel page on your site that explains exactly what BoxEx means for your members.
[Gym Name] is part of The Box Exchange, the network where CrossFit memberships travel. Our members can train at 100+ boxes across the country, and traveling athletes can book a class with us before they even pack. theboxexchange.co
Why this works: A prospect comparing your gym to a competitor who does not have BoxEx sees a clear reason to pick you. National access sounds like something big gyms have. You have it. Say so.
Homepage Copy - Add This to Your Benefits or Membership Section
[Gym Name] is part of the BoxEx network - a nationwide community of CrossFit gyms. Your membership here means your membership works at 100+ boxes in 30+ states when you travel. Book a class from your phone before you fly out, and your first class at each box is free, every year.
[Gym Name] is a member gym in the BoxEx network, 100+ CrossFit gyms across 30+ states that take each other's members when they travel. When you join here, your membership travels with you. Find a BoxEx gym wherever you're headed, book the class from your phone, and go train. Every year, your first class at every box in the network comes with your membership.
Build a Travel Page on Your Site
A dedicated travel page gives your members a place to send their friends and gives prospects a deeper look at the benefit. Use the copy below to build it. See the sample page for a reference on layout and structure.
Page headline: Your Membership Does Not Stop When You Leave Town.
Subhead: [Gym Name] is part of BoxEx - a nationwide network of CrossFit gyms that share membership access. That means when you travel, you train.
Body: Find a BoxEx gym near where you're staying and book the class from your phone. The coach has your name before you get there. There is no extra fee, no permission to ask, and no starting over in an unfamiliar place. Your community travels with you.
Why it matters: When you're a [Gym Name] member, your membership works at 100+ boxes in 30+ states. Walk into any of them and you already know the movements, the whiteboard, and how the hour is going to go.
Find gyms in the network: [Link to theboxexchange.co/gym-locations or your BoxEx affiliate page]
Print the Awareness Poster and Put It In Your Gym
Download the BoxEx poster, print it at Staples on 11x17 good paper, and put it somewhere visible inside your gym. Your members see it every session and visiting athletes see it the moment they walk in.
Where to put it: Near the whiteboard, at the front desk, or on the wall by the entrance. Anywhere athletes have their phone out and a moment to read it.
The poster does two things. It reminds your existing members that their membership includes national access - which reminds your members why they pay you every month. And it tells visiting athletes who walk in that your gym is part of something bigger, which makes them want to come back.
Add the BoxEx Badge to Your Website Footer
Add the BoxEx logo badge to the footer of your website. It takes about ten minutes. It tells every visitor - prospect or returning member - that your gym is part of a national network. The badge links to a page that explains what BoxEx is so your site doesn't have to do all the work.
This is how the badge will appear on your site
How to Add It
Save it to your computer. You will upload it to your site builder.
In WordPress, Squarespace, or your custom builder, find the footer section and add an image block.
Upload the image and set the link destination to: https://theboxexchange.co/Gym-Locations
Keep it clean and proportional. It doesn't need to be large - just visible alongside your other footer elements.
Don't have a web designer? If your site is on WordPress or Squarespace and you get stuck, send an email to your web person with the badge image attached and this instruction: "Please add this image to our site footer and link it to https://theboxexchange.co/Gym-Locations." That is the whole brief.
Run Your Review Drive And Hand Out The New Shirts
This one is not for today. Once a year, around the CrossFit Open or your gym anniversary, hand out this year's gym shirts and ask everyone for an honest review the same week. The shirts are free for every member, review or no review. That's what keeps the ask clean with Google, and a new design each year keeps people wanting one.
The math on shirts: If giving a shirt to every member keeps even a handful of them for one extra month, it pays for every shirt in the batch. And every person wearing your gym name around town is a walking conversation starter for someone thinking about CrossFit.
When it is time to run it, the announcement is simple:
“Hey team - it’s feedback week. Tell us the truth about this gym, wherever you want to say it - Google’s the easiest and helps the most. Everyone who does gets this year’s [Gym Name] shirt. New design, only way to get it. Link’s in your inbox and on the board.”
Say it in class, put it in the group chat, send it in an email. Run it for one week. Order shirts after you have the sizes. Done.
Who Else Should Be In This?
Your gym is connected. Your members know. Your new member flow is running. Your site tells the story. BoxEx is working for your gym now.
Now think of two gym owners you respect. Every great gym that joins makes your membership worth more - more cities your athletes can train in, more athletes visiting you, more reviews building your name. The network is built by owners vouching for owners.
Send them this - it takes thirty seconds:
"Hey [Name] - we just connected our gym to BoxEx, the national CrossFit network. Our members can now train at gyms across the country when they travel, and it's free to join. Took me under an hour to set up. Thought of your gym immediately: theboxexchange.co"
Questions? Reach out anytime - hello@theboxexchange.co
Download the badge image (in the section above), add it to your footer or About page at about 200px wide, and link it to https://theboxexchange.co/Gym-Locations.
No web person on staff? Forward this:
Hey - can you add this badge image to our site footer (or About page), linked to https://theboxexchange.co/Gym-Locations, about 200px wide? Image attached. Thanks.
The line (fuller options with copy buttons are in the sections above):
Your membership travels with you - train at CrossFit gyms nationwide, included.
And what to say on a tour:
"Your membership here doesn 't stop at our door. We're part of BoxEx, a national network of CrossFit gyms. When you travel, you reserve a class at any network gym and keep training - it 's included in your membership. No other gym in town can offer you that."
Download the poster (in the section above), print it 11x17 if you can - letter size works. By the whiteboard or the front desk.