FOR CROSSFIT AFFILIATES
Corporate fitness brands offer national access. Their members can train anywhere, and that makes it easier to join and easier to stay.
BoxEx gives CrossFit affiliates that same advantage without changing your coaching, your community, or how your gym operates.
The strongest affiliates won't just offer coaching. They'll offer a membership that still makes sense when life, work, or travel pulls people out of routine.
SIMPLE MODEL
Your gym joins free. All current members are included. New members are added for just $10/year.
- Your gym joins free
- All current members included
- $10/year per new member
- Or pass the cost through
$10 to help retain a $2,000 member
This is not a heavy program cost. It's a small annual lever that makes your membership harder to walk away from.
Big-box gyms built national access years ago. Their members can train anywhere, and that convenience makes it easier to join and easier to stay.
CrossFit offers better coaching, better results, and better community. BoxEx adds the one thing that closes the gap.
CrossFit already wins where it matters most. BoxEx adds the missing layer.
Large fitness brands built national access years ago. Their members now expect flexibility and continuity wherever they go.
Better coaching, better community, better results. That part of CrossFit has never been the issue.
Independent affiliates get the convenience advantage of a national brand without losing what makes them better than one.
BoxEx adds value in the places that actually matter. Easier to choose now. Harder to leave later.
A national membership option makes your gym easier to say yes to than the one down the street.
Members stay longer when their membership keeps working even when life pulls them out of routine.
Every visiting athlete is a potential review. More reviews means higher local ranking and more trust before they ever walk in.
You're no longer just selling classes. You're offering a membership with national usefulness built in.
Once it's turned on, BoxEx starts strengthening your membership and visibility in the background.
Quick onboarding. Add your gym and your members. About 45 minutes and you're live.
Use it in your sales conversations and with current members. It immediately gives you something most gyms can't offer.
Better retention. More reviews. A clearer reason for people to choose your gym over everyone else nearby.
Your gym joins free. Your current members are in free. The math question isn't about what BoxEx costs - it's about what losing members costs.
average monthly member value
A CrossFit member paying $150-$200 per month is worth $1,800-$2,400 every year they stay. Keeping them is everything.
to join BoxEx
Free for your gym. Free for every current member. Free for coaches. The only question is why not.
minutes to set up
One onboarding session and your gym is live. After that it runs automatically - no ongoing effort required.
Gyms in your market are already building reviews, gaining visibility, and giving their members a reason to stay. The network grows stronger every week. The question isn't whether this becomes standard for CrossFit affiliates - it's whether your gym is part of it when it does.
100+ affiliates already in the network
Most owners hear "free first visit" and assume they are giving away a paid class. But the reality is that a traveling CrossFit athlete has a lot of options, and most of them do not lead to your gym.
Without BoxEx, that person has to search for CrossFit gyms in an unfamiliar city, figure out which ones accept drop-ins, reach out to get the details, and navigate an unfamiliar process on top of an already busy trip. Most of the time they land at a different CrossFit gym entirely, default to the hotel gym because it requires zero effort, or just skip the workout altogether. Your gym was never really in that equation.
BoxEx puts your gym in the equation. For every traveling athlete in your city, you become an obvious, easy, already-vetted option, not a gym they have to find on their own.
That first visit turns into a Google review. The review improves your visibility. Better visibility builds trust with people in your own city who are searching for a gym right now.
And the visiting athlete? They will likely come back the next time they are in town as a paying drop-in - because they already know your gym, your coaches, and your culture.
It's a fair question. Reviews feel intangible compared to a paid ad or a referral. But they are working around the clock in a way that no ad ever does - and they cost you nothing once they are posted.
Just think about how many more people will look at your gym once you add an additional 100 reviews to your existing count?! One each month? One each Week?!
That 100 more testimonials of how awesome your Affiliate is!
Reviews are one of the highest-trust signals a new member looks for. They check your Google profile before they ever walk through the door. A gym with 200 reviews beats a gym with 12 - every single time.
Even if 100 first visits cost you a couple thousand dollars in waived drop-ins, one single real long-term member more than replaces it. After that, the reviews keep working and the upside keeps compounding.
BoxEx turns every visiting athlete into a potential review - helping your gym show up higher, look more credible, and convert more people.
Register Your Gym FreeEvery BoxEx athlete who trains at your gym is prompted to leave a review. That feedback builds your profile automatically.
People choosing a gym in a new city look for proof. Real reviews from real athletes are the most trusted signal you can have.
Someone searching for a CrossFit gym in your city sees your reviews and chooses you. That is a member who pays you every month - not just once.
Everything your gym already does well. Now with the one thing it was missing.
Free to join | No contracts | About 45 minutes to set up