Digital Material and Collateral
Congratulations on adding your members! Now, it's time to put the finishing touches on your setup. At first glance, it might seem overwhelming, but rest assured, you can get it all done in 30 minutes. Our templates and tools are designed for efficiency - some are set-and-forget automations, while others are one-time actions that will significantly amplify your gym's presence. Experience has shown that gyms fully utilizing these resources enjoy enhanced community engagement, increased Google visibility, and added value for both current members and prospects. So, dive into these next steps – it's simpler than it looks and the benefits are substantial. Let's optimize your success together!
At a minimum be sure to get the IG/FB post and email out today to let your community know about Boxex!!
#1 INSTAGRAM & FACEBOOK
- Let your Community know they have access to BoxEx
- Post this image to your IG/FB page
- Use the text below as BOTH the caption for the post AND send out as an email for the non IG/FB users
Hey Team!
{Gym name} is now part of The Box Exchange Network! Connecting CrossFit boxes across the country, The Box Exchange is basically your fitness Passport when you're away from home!
There are more details in your inbox but basically, as the newest members of The Box Exchange, all {gym name} Athletes get a FREE drop-in at any of the other gyms in the network when you travel!
Meet cool new people in cool new places, keep your training consistent, and engage and grow with the national CrossFit Community!
Check your inbox to learn more about how it works and for your login information to set up your profile!
That's all for today!! {Gym name}
Post #1
Download Image
#2 FOLLOW-UP INSTAGRAM & FACEBOOK
Sometimes people don't see the first message or post you send out or get sidetracked and forget about it. Set this message to go out 14 days from now to remind everyone about BoxEx!
- Post his image to your IG/FB page
- Use the text below as BOTH the caption for the post AND send out as an email for the non IG/FB users
Hey Team!
In case you didn't see, {Gym name} is part of The Box Exchange Network! The Box Exchange is basically your fitness Passport when you're away from home!
There are more details in your inbox, just search your inbox for "The Box Exchange". But simply, all {gym name} Athletes get a FREE drop-in at each of the other gyms in the network when you travel!
Meet cool new people in cool new places, keep your training consistent, and engage and grow with the national CrossFit Community!
Check your inbox to learn more about how it works and for your login information to set up your profile!
Oh... And if you can drop us a solid Google review real quick we would LOVE you forever! There's a link on your BoxEx invite!! {Or you can insert your link here}
That's it! {Gym name}
Post #2
Download Image
#3 Ask for REVIEWS - text and signage
Make A Sign!!
Take this simple sign to the right, use Canva to add you logo, and a QR code that send people straight to your review page (be logged in with the Google account that manages your business profile, Google your gym, scroll down the right hand column to find "get more reviews" - that's the one you want).
Make this sign look AWESOME and put it somewhere really easy to see when your athletes have their phone handy. [See an example]
Send a Text!
Whenever you introduce a cool gym update, incorporate a new feature, or host a big event, it's an excellent opportunity to gather new reviews. Adding BoxEx and the value of free nationwide drop-ins exemplifies this perfectly! Now is the perfect moment to send this text out, gather some new social capital, and engage with your community!
You can also add this to your new member intake email sequence!!
Hey [FIRSTNAME]! We truly appreciate having you as part of our gym community. We'd love to hear about your experience with us! If you have a moment, could you please leave us a Google review? Your feedback means a lot to us and helps others looking for a great gym to find us. Thanks a bunch! {add your google review link here}
Not sure what to write? Drop a quick 5 star and then come back to write some more later once you've through about it more. If you already left a review, Google loves pictures! Maybe you can add one to your review?
#4 AUTOMATED MEMBER UPDATE
- To add new members to your BoxEx roster, you can periodically use the sample member spreadsheet in your dashboard (it's ok to upload your entire list again, the system will ignore athletes already in the system and only add the new ones)
- OR
- Create an automated email in your welcome email sequence for new CrossFit members and use the email below to automatically direct them to our Access Request page. When a new athlete requests to be added to your roster we'll send you an email and you can confirm with just one click!
- We recommend at least 3-4 weeks for new members so they can get the hang of CrossFit. If you have a seasoned CrossFitters join your gym you can definitely send them this link before then.
Dear (NEW ATHLETE NAME)
It's been a couple weeks (edit this as necessary) and we're ready to let you fly! {Gym name} is part of The Box Exchange Network which is basically your fitness Passport when you're away from home! As one of our Athletes you now get one FREE drop-in at each of the other gyms in the network when you travel!
Meet cool new people in cool new places, keep your training consistent, and grow as an Athlete with the national CrossFit Community!
Visit this link: https://theboxexchange.co/Request-Access
And use the email address: (MAKE THIS UNDERLINED AND BOLD) for the gym email address in the form
Once we get the confirmation, you'll get an email... so keep an eye out!
That's all for today!! {Gym name}
![[See an example]](/userfiles/2422/Untitled%20design%20(10).png){kind=link}
#5 LET YOUR PROSPECTS KNOW!
Your front page is the place that 90% of your potential new members make their buying decision. So the greater value you can demonstrate in the first few moments, the greater the chance you'll grab their attention and get them to click that contact button.
Two ways to leverage your new extra value to your prospects and let them know that joining YOUR gym grants them access to the national Network of gyms they can utilize while traveling:
- Embed one of these images on your main page to show increased value for prospects. You can have it link directly to https://theboxexchange.co/Affiliate-Member and we'll let them know all about the added value of joining your gym.
- And/Or you can add to/build your own benefits page using something like this:
{Gym Name} is a Member Affiliate of The Box Exchange Network!
As THE CrossFit Drop-in Network, BoxEx is your fitness Passport when you're away from home!
Our athletes enjoy a FREE drop-in at each of the other gyms in the network when you travel and joining {Gym Name} grants you EXCLUSIVE access.
Always have a place to work out, experience new communities, connect with fellow CrossFitters and maintain your training consistency with the national CrossFit Community!
Join us and unlock a world of fitness possibilities. Explore, connect, and grow as an athlete with The Box Exchange Network!
1200x350 Web Banner
Download Image
#6 reactivate past members
Sometimes athletes leave. It could be for a multitude of reasons - relocation, lifestyle changes, new jobs, injuries, or exploring new sports. The list goes on. But here's a key insight: many of them might be looking to reintegrate fitness into their lives and fondly remember their time at your gym. A simple, well-crafted nudge could be all it takes to remind them of the positive experiences they had with your community. Encourage them to revisit those memories and rejoin the community they loved. Our email templates are designed to do just that - highlight the new, exciting features of your gym and present an irresistible offer to get them back through your doors. We've seen dozens of past members reactivated with emails just like this.
Send these two emails about a week apart to your list of past members... Worst case nothing happens... best case you get to reconnect with some old faces and get them back on track in your community!
Email 1
Subject Line: Exciting Update: Your Gym Pass Just Went National!
Hi [Name],
Hope all is well with you! We’ve got some news brewing at [Gym Name] that’s too good not to share, and it made us think of you. If you love exploring and staying active, you're going to enjoy what we've rolled out.
Big News: Free Nationwide Class Access for [Gym Name] Members!
Yes, it’s happening! We’ve kicked things up a notch to ensure you get the most out of being part of our community, even when you’re not in town. Now, with your membership, you can pop into classes at gyms across the country, absolutely free. Travel, explore, and keep smashing your fitness goals—wherever you are.
What’s in it for you?
- Seamless Workouts on the Go: Keep the momentum no matter where your adventures take you.
- Expand Your Fitness Family: Connect with like-minded fitness enthusiasts everywhere you go.
- A Fresh Take on Training: Get a taste of different coaching styles and new workout environments. It’s like a fitness tour!
We believe fitness should be flexible and fun, and this is our way of adding even more value to your [Gym Name] experience.
Feeling the Vibe? Let’s Reconnect!
Miss the camaraderie and the challenge? We’re just an email or call away. Let's get you back into the groove with more perks and the same supportive atmosphere you remember.
Drop us a line at [Contact Information] or hit reply. Whether it’s to say hi, ask about this cool new perk, or chat about coming back, we’re all ears and can’t wait to catch up.
Cheers to more adventures, both in and out of the gym, [Your Name]
[Your Position]
[Gym Name]
P.S. Your journey with fitness is always evolving, and we’re here to make sure it’s as rewarding as possible. Let's make some new memories!
Email 2
Subject: Your Old Gym? Think Again! Discover What's New at [Your Gym's Name]!
Dear [Recipient's Name],
It's been a while since you've sweated it out at [Your Gym's Name], and guess what? We've transformed, and we think you'll love the changes.
What's Been Cooking at [Your Gym's Name]:
- [New Feature/Upgrade #1]: [Brief Description] - We're upping our game, just like you always did.
- [New Feature/Upgrade #2]: [Brief Description] - Think better, faster, stronger.
- The Box Exchange Perk: Enjoy access to CrossFit affiliates nationwide, because fitness knows no bounds.
- [Additional Updates]: Fresh faces on our coaching team, revamped spaces, and a schedule that fits your life.
Rediscover Your Fitness Groove With Us:
- Tailored Just for You: Our latest programs are designed to challenge and inspire, whatever your goal may be.
- Community Vibes: Reconnect with a community that's as driven and dynamic as the day you left.
A Special Nudge for Our Past Champs:
We're rolling out the red carpet for you - [Insert Special Offer]. It's our way of saying we've missed you.
Be a Part of Our New Chapter:
Curious? Check us out again at [website link] or give us a shout at [contact information]. We're not just a gym; we're a journey, and we'd love for you to rejoin ours.
You left a mark here at [Your Gym's Name], and we're eager to see you make your comeback.
Best,
[Your Gym's Team]
[Your Gym's Contact Information]
#7 reconnect with prospects
Fitness journeys aren't always linear, and sometimes the timing isn't right for prospective members to join. Whether it was due to scheduling conflicts, personal commitments, or just waiting for the right moment, these individuals showed interest in your gym but haven't yet taken the leap. Now is a great opportunity to re-engage with them. Many are likely still considering how to fit fitness into their lives and could be intrigued by the new and exciting developments at your gym. A thoughtfully crafted message might be just the encouragement they need to finally become a part of the community they've been considering. This email template is designed to do exactly that - showcase the latest features and updates of your gym and offer an appealing invitation to those standing on the sidelines. Experience shows that a simple, genuine connection can turn prospects into dedicated members
Send these two emails about a week apart to your list of missed connections... Worst case nothing happens... best case you bring some fresh new faces into your community!
Email 1
Subject: Discover What You’ve Been Missing at [Gym Name] + A Special Perk!
Hello [Prospect's Name],
I hope this message finds you well! You previously showed interest in joining our community at [Gym Name], and while it wasn’t the right time for you to sign up, we’ve been busy enhancing our offerings to make our gym even more appealing to fitness enthusiasts like yourself.
We’re Bringing Something New to [Gym Name] Members:
Exciting news for anyone passionate about their fitness journey - [Gym Name] members now enjoy free access to classes at gyms across the country! Whether you find yourself traveling, moving, or simply curious to explore, this perk ensures that your workout routine never misses a beat.
Here’s why this is great news for you:
- Workout Anywhere: Our network of partner gyms means you’re never far from a quality workout, no matter where your travels take you.
- Join a Nationwide Community: Experience the welcoming spirit and diversity of the CrossFit community from coast to coast.
- Variety and Exploration: Shake up your fitness routine by trying out different gyms and coaches, all while staying connected to [Gym Name].
[Insert a Customizable Section for Gym Owners Here] [This is a great spot for you, the gym owner, to add any specific offers, events, or personal messages tailored to your gym that would make this opportunity even more enticing for missed prospects.]
Missed Us? Let’s Reconnect:
If the timing feels better now or if our new nationwide gym access perk sparks your interest, we’d love to welcome you for a visit or chat about how [Gym Name] can fit into your fitness goals.
Simply reply to this email or contact us at [Contact Information] to learn more or get started. Your journey towards health, fitness, and community awaits, and we’re here to support you every step of the way.
Looking forward to potentially exploring this journey together,
[Your Name]
[Your Position]
[Gym Name]
P.S. Remember, choosing a gym is about finding a place where you can grow, challenge yourself, and be part of a supportive community. Let’s make that place [Gym Name].
Email 2
Subject: Your Fitness Goals, Our New Features – Explore [Your Gym's Name] Today!
Dear [Prospective Member's Name],
Timing is everything, especially when it comes to fitness goals. Perhaps your journey didn't start with us at [Your Gym's Name] initially, but we believe now could be the perfect moment for your fitness aspirations to align with our exciting new offerings.
What's New and Exciting at [Your Gym's Name]:
- [New Feature/Upgrade #1]: [Brief Description] - A fresh way to challenge yourself.
- [New Feature/Upgrade #2]: [Brief Description] - Where fitness meets innovation.
- Community and Collaboration: Join a space where enthusiasm and encouragement thrive.
A Peek into Our Community:
- Dynamic and Supportive: Discover a community that pushes each boundary, celebrating every milestone.
- Diverse Programs: Tailored for every level, our programs are designed to cater to both beginners and seasoned athletes.
Special Invitation Just for You:
We're extending a special offer: [Insert Special Offer] for new members who sign up now. It’s our way of saying we're ready when you are.
Take the Leap with Us:
Interested in a fitness journey that aligns with your current goals and lifestyle? Visit us at [website link] or reach out at [contact information] for more details. Your fitness story, filled with new challenges and achievements, awaits at [Your Gym's Name].
We're excited about the possibility of having you with us and helping you achieve your fitness goals.
Warm regards,
[Your Gym's Team]
[Your Gym's Contact Information]
#8 Help us spread the word
Expanding our network brings tremendous value not just to individual gyms but to the entire CrossFit community. By inviting more gyms and athletes to join, we enrich the experiences, foster greater connectivity, and elevate the standards of training and camaraderie across the board. If you're in touch with other gym owners who could benefit from and contribute to our growing network, please share this opportunity with them. Each new member amplifies the collective strength and diversity of our community, creating a more vibrant and supportive ecosystem for everyone involved.
Hey [Name],
Hope you're doing great. I wanted to share something exciting we've started at [Your Gym Name] that I think could be fantastic for both our gyms and the CrossFit community as a whole. We've joined The Box Exchange network, a fantastic initiative that allows our members to visit other gyms in the network for free. It's a great way to offer variety and flexibility to our members, especially when they're traveling or looking for new experiences.
I've always admired [Their Gym Name] for the incredible community you've built and the energy your gym brings. It would be wonderful if you could join us in this initiative. It means our members could visit your gym when they're in your area, and in return, we'd be thrilled to welcome your members to ours.
Here’s how it works:
- Every member gets one complimentary class at any gym within the network, like a CrossFit passport.
- We encourage members to leave a 5-star review after their visit as a thank you.
- After their first free class, any additional visits would be at the regular drop-in rate.
This initiative is about more than just swapping free classes; it's about building a stronger, more interconnected CrossFit community. It offers our members a glimpse into the broader CrossFit world, introducing them to new workouts and potential friends.
And here’s a little incentive for you: By joining, use the code OWNERREFERRAL to get two months free and see how it enriches your gym's community.
I truly believe this can bring positive energy to our members and strengthen the ties within the CrossFit community. I'd love to discuss how we can make this work for our gyms.
Best,
[Your Name]
[Your Gym's Name]
[Your Position]
P.S. This is about creating something bigger than just our individual gyms — it's about connecting CrossFit enthusiasts everywhere. Looking forward to hearing from you!