Step 1
Get Social
Social media
Here are your easy Social Media announcements to let your community know about BoxEx!!
We’re kicking things off with Instagram. Open the app and knock out these three steps:
1. Post to your feed—share the news and get your members excited.
2. Schedule a follow-up post to keep the momentum going in two weeks.
3. Send a DM to 5 gym-owner friends, inviting them to join the movement.
That’s it for Phase 1. Quick, effective, and ready to set the foundation for success. Let’s get to it!
#1 INSTAGRAM & FACEBOOK
- Let your Community know they have access to BoxEx
- Post this image to your IG/FB page
- Use the text below as BOTH the caption for the post AND send out as an email for the non IG/FB users
Hey Team!
{Gym name} is now part of The Box Exchange Network! Connecting CrossFit boxes across the country, The Box Exchange is basically your fitness Passport when you're away from home!
There are more details in your inbox but basically, as the newest members of The Box Exchange, all {gym name} Athletes get a FREE drop-in at any of the other gyms in the network when you travel!
Meet cool new people in cool new places, keep your training consistent, and engage and grow with the national CrossFit Community!
Check your inbox to learn more about how it works and for your login information to set up your profile!
That's all for today!! {Gym name}
Post #1
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#2 FOLLOW-UP INSTAGRAM & FACEBOOK
Sometimes people don't see the first message or post you send out or get sidetracked and forget about it. Set this message to go out 14 days from now to remind everyone about BoxEx!
- Post his image to your IG/FB page
- Use the text below as BOTH the caption for the post AND send out as an email for the non IG/FB users
Hey Team!
In case you didn't see, {Gym name} is part of The Box Exchange Network! The Box Exchange is basically your fitness Passport when you're away from home!
There are more details in your inbox, just search your inbox for "The Box Exchange". But simply, all {gym name} Athletes get a FREE drop-in at each of the other gyms in the network when you travel!
Meet cool new people in cool new places, keep your training consistent, and engage and grow with the national CrossFit Community!
Check your inbox to learn more about how it works and for your login information to set up your profile!
Oh... And if you can drop us a solid Google review real quick we would LOVE you forever! There's a link on your BoxEx invite!! {Or you can insert your link here}
That's it! {Gym name}
Post #2
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#3 HELP US SPREAD THE WORD
Expanding our network brings tremendous value not just to individual gyms but to the entire CrossFit community. By inviting more gyms and athletes to join, we enrich the experiences, foster greater connectivity, and elevate the standards of training and camaraderie across the board. If you're in touch with other gym owners who could benefit from and contribute to our growing network, please share this opportunity with them. Each new member amplifies the collective strength and diversity of our community, creating a more vibrant and supportive ecosystem for everyone involved.
AND... For each other gym you refer that joins as an Unlimited Gym, we'll send you $250 as a thank you!
Or shoot them the image over there: -->
And a DM/text: V V V V
Hey [name of your homie], I just set our gym up with The Box Exchange! It's basically is the CrossFit version of a national membership and lets our athletes jump into a free class at a hundred other boxes across the country when they travel! We're looking at it both as a benefit for our members and a big value ad in our marketing.
I know you run a good gym and I would love for my athletes to go see you when they're near you and we would love to host your people when they are here!
You get $100 off when you tell them I sent you!
You can also shoot them the formal email below...
Hey [Name],
Hope you're doing great. I wanted to share something exciting we've started at [Your Gym Name] that I think could be fantastic for both our gyms and the CrossFit community as a whole. We've joined The Box Exchange network, a fantastic initiative that allows our members to visit other gyms in the network for free. It's a great way to offer variety and flexibility to our members, especially when they're traveling or looking for new experiences.
I've always admired [Their Gym Name] for the incredible community you've built and the energy your gym brings. It would be wonderful if you could join us in this initiative. It means our members could visit your gym when they're in your area, and in return, we'd be thrilled to welcome your members to ours.
Here?s how it works:
- Every member gets one complimentary class at any gym within the network, like a CrossFit passport.
- We encourage members to leave a 5-star review after their visit as a thank you.
- After their first free class, any additional visits would be at the regular drop-in rate.
This initiative is about more than just swapping free classes; it's about building a stronger, more interconnected CrossFit community. It offers our members a glimpse into the broader CrossFit world, introducing them to new workouts and potential friends.
And here?s a little incentive for you: By joining, use the code VIP100 to get a $100 Credit and see how it enriches your gym's community.
I truly believe this can bring positive energy to our members and strengthen the ties within the CrossFit community. I'd love to discuss how we can make this work for our gyms.
Best,
[Your Name]
[Your Gym's Name]
[Your Position]
P.S. This is about creating something bigger than just our individual gyms ? it's about connecting CrossFit enthusiasts everywhere. Looking forward to hearing from you!
