CrossFit Gyms Aren’t Losing to Better Coaching. They’re Losing to Visibility, Convenience, and Perceived Value.
BoxEx is the national platform built to help CrossFit affiliates attract more members, retain them longer, and finally compete with the big chains—without changing what makes you great.
How Hosting Works
1. Join the BoxEx Network (Free & Fast)
Add your gym in minutes. You’re instantly discoverable to athletes traveling, relocating, or seeking flexibility—and you can retail the National Access Pass to your own members.
We Point Athletes Toward You—So You Can Win the Relationship
These are not cold leads or low-quality drop-ins.
They’re serious CrossFitters who:
- Already trust BoxEx to guide them
- Prefer real coaching over hotel workouts
- Are excited to experience a new gym when they travel
We send them to you for an introductory class—so you can show them what makes your gym different.
From there, you take over:
You coach them, connect with them, and charge for future visits like you normally would.
- Some will come back again on the same trip.
- Some will return every time they’re in town.
- Some will move to your city and make your gym their new home.
These are high-quality athletes already in motion—we just make sure they land at your door
What You Get
More full-time members—by standing out where it counts
BoxEx helps you attract high-quality athletes by making your gym the obvious choice. With stronger Google visibility and a built-in national membership that adds instant value, you don’t just compete—you rise to the top. No ad spend. No chasing leads. Just more athletes walking through your door ready to commit.
A sharper sales pitch—every time
Mention BoxEx in tours and welcome emails to instantly boost your value and stand out from the crowd.
More 5-star reviews that lift your visibility
Visitors leave real feedback, pushing your gym higher on Google—and making you the obvious choice in town.
Effortless recurring revenue
Offer the National Access Pass to your traveling members and keep 50% of every sale. No admin work. Just passive upside.
Start Hosting Now
They’re not quitting your gym. They’re just never walking through the door.
Most people don’t leave your gym for a big-box chain.
They just never show up—because a chain looked easier.
Big-box gyms win by default:
- More reviews
- More convenience
- A national membership that feels effortless
Even athletes who would thrive in your space end up somewhere else—because someone else looked like the obvious choice.
BoxEx changes that.
It gives you the same perceived convenience and credibility—without losing what makes you great.
Now, when someone compares you to Orangetheory or Lifetime, you don’t come up short.
You offer the best coaching, the best community—and the flexibility they expect.
This isn’t about competing.
It’s about being the obvious choice.
What Hosting Can Add to Your Bottom Line
One Member = $2,000+/Year. Hosting Helps You Keep and Gain More of Them.
Let’s talk simple math.
At $150–$200/month, a single member is worth $2,000+ per year.
So whether you retain one who might’ve left…
Or gain one who might’ve gone elsewhere…
That’s thousands in recurring revenue.
...And it stacks every year they stay.
Here’s What Hosting Actually Unlocks:
50–100 new reviews = 1–2 new members/month from local search
Better reviews push you higher on Google—and higher ranking means more walk-ins.
Even if just 1–2 stick each month, that’s up to $48,000/year in added revenue.
And since your expenses are already covered, most of it hits your bottom line.
Stronger retention = 3–5 fewer cancels/year = $6k–$10k saved
When members feel connected, supported, and proud of where they train, they stay longer.
That stability builds momentum—and compounds over time.
Higher close rates = more members from the same leads
You don’t need more leads. You just need more “yeses.”
BoxEx adds a powerful new hook to your pitch: national access in your membership.
Traveler revenue = 60% profit, zero work
Let your traveling members buy the National Pass—and keep 60% of every sale.
No admin, no effort. Just recurring upside.
BoxEx isn’t a side perk. It’s a multiplier.
If one member is worth $2,000+…
How much growth are you missing by not standing out?
BoxEx is more than a drop-in network—it’s the missing infrastructure that finally links CrossFit affiliates into a unified, national ecosystem. It’s about visibility, retention, culture—and reclaiming what made CrossFit great in the first place.
The movement is already growing. The only question is—are you in?
AS A HOST...
All the things you get when you become a FREE host.
Be the Affiliate More Athletes Choose
BoxEx isn’t just about drop-ins. It’s about long-term growth—driven by visibility, trust, and member value that compounds.
Hosting is free. It takes 5 minutes to set up. And it runs automatically from there.
But the impact? It lasts for years.
More members. Better retention. A stronger local presence.
And it starts with one quick step.
The affiliate model only works if we support each other.