This SNIP requires a bg-image with a center-line, where the subject is on the right 50% of the image. A regular image will work fine, but the effect won't be the same.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam elit libero, convallis quis augue vel, commodo ullamcorper turpis. Pellentesque vulputate, ex et feugiat fringilla, eros ipsum consectetur magna, vitae consequat mauris ipsum vitae turpis. Donec auctor leo semper, suscipit elit ac, aliquet massa.
Call to Action